About
Apolaki is an independent MarTech practice founded and run by Sherwin Pineda. It is named for Apolaki, the pre-colonial Philippine sun god and son of Bathala, who illuminates everything he touches. The practice does the same for fragmented customer and entity data: it reveals how machine systems see you, and fixes what they get wrong.
Sherwin is a solutions architect with a computer science background and graduate coursework in CS and IT, who works at the intersection of consent, customer data, and the systems that move both. His work is translation: turning what marketers and product owners need into schemas, data flows, and consent decisions that engineering teams can build and operations teams can maintain.
He has designed and evaluated architecture across consent management, customer data platforms and identity resolution, cloud data warehouses, marketing automation, product and marketing analytics, and enterprise CMS and composable platforms, on major cloud infrastructure providers. The standard is consistent: data moves cleanly, and consent boundaries hold from collection through every downstream system. That range, an operator who has run these stacks and an engineer who can implement them, is what the practice is built on.
Apolaki is a personal venture, operated independently of Sherwin's employers. It uses its own method, built from first principles, with no client data in its intellectual property.